I usually use one from the first time out in a season (usually March) until early fall and have had some good success with 'em. I mainly only use two colors, a white one or a black one w/blue or red flakes. I've got other colors but those two produce the best for me. I also use either 1/8oz or 3/8oz model but will go up to a 1/2oz model if I need to go a tad deeper and or give 'em something with a tad bit bigger profile. You can fish them early morning,mid afternoon, or after dark and do well. I like running mine around rip rap areas, over and through grass ( unless the grass is super thick) and even around wood. Some of my biggest bass I've ever caught has come on a Booyah Boogie Bait and I absolutely love that brand but love chatterbaits of all makes. As with all lures someone is not accustomed to using alot you just gotta throw 'em until you figure out how they want it on that day at that time. You can burn 'em, slow roll 'em, yo-yo 'em, and usually when I get one on a chatterbait styled lure the bass HAMMER 'em hard. So good luck to you in your endeavors with using (to me ) one fantastic bait.