I have lived in Ohio my whole life and cannot understand this ONE thing. Why do the tackle retailers wait until the ice is already on then come out full force with their stock. I drove all the to a large retailer the other day and he was just starting to set it out. SIGH !!!!!! If you own a bait shop or sporting goods store why would you wait ? If you already have the stock in display it. Since our ice season is relatively short I like to be on it once it does get here. Not shopping for some jig or reel or whatever. I would think most of the serious ice guys feel the same way or maybe I am just too excitable.