As far as the store goes,,,,,more expensive than Galyans or Gander Mtn. But a much larger selection of things of course. ie...(curlytail plastic jig) bag of 50 3" size for $5.99. All colors too. Good, considering that a bag of 10 was $4.99. Cabellas spent 7 million dollar on record breaking mounts that they have all around the store. I have 32 pictures and every one of them are a different world record. For instance.........NOTICE THE SIZE OF THE GUYS ARM ON THE RIGHT OF THE POLAR BEAR COMPARED TO THE BEAR. THE BEAR WAS 600LBS WHEN SHOT. How'd that get in there????