"Across the country we've lost a third of the fly shops in a two-to-three-year span. The interest in fly fishing is there, we've just seen changes in the way people shop." http://www.knoxnews.com/news/2008/feb/24/creel-up-a-creek/ me, I dont shop the big chains. why? theyre not cheaper. there's fixed pricing in the market. and my equipment, at least my rod and reels are all made in the US.