I had a $15.00 coupon if you spent $50.00. I have been looking at a Plano Ultimate Magnum Pro Series tackle bag. It was $39.99. I got it, a nice golfglove, and some bottom bouncers. When I went to pay, the girl said that I needed to buy $5.00 more, since the bag was only $29.99. Picked up a couple of Erie Dearies to add to the collection. The bag is really nice and comes with 6 big plastic boxes. Plenty of room for all of my Dipsies and Jets and all of the other necessities. So in summary, I got all of that for $35.00.