Was just a matter of when, not if, it would crash and burn. The 'pay-to-play' model doesn't work, even with the promise of tools to make the payments worthwhile. Someone tried the same thing pertaining to steelhead fishing in northeast Ohio over a year ago, offering more than GFO ever offered (like streamside web-cams) and didn't take long to go under, with some folks money, once the subscription service was started. This is a big internet -- there's always somewhere else (and sometimes better) to go.