DirecTV that has been poking fun at fishermen, at least I think so. Baiscally the add is pithching DirecTV up against Dish Network. The customer in the add like Dish becasue they have shows like "24 Fishing" and "Ice Fishing w/ the Stas", etc.... They make the customer to out to be some sort of dumb red-neck or hick. I've been hearing the add on 700WLW out of Cincinnati.